CPA – Cost Per Action Campaigns

What “Action” Should You Pay For?

“Action” must be business-relevant and verifiable: form submit, KYC-complete sign-up, trial start, newsletter double opt-in, or a qualified lead call. Define acceptance rules upfront—unique user, valid geo, device/OS, time-on-site, and duplicate suppression.

Pricing and Payout Logic

• Baseline CPA: pegged to target CAC/LTV; start conservative, widen as data proves quality.
• Tiered CPA: higher payout for premium geo, device, or audience slice.
• Combo CPA+RevShare: for longer funnels; share upside while protecting downside.

Traffic and Compliance

Disallow incentivized clicks, bot farms, brand bidding (unless allowed), cloaking, and misrepresentation. Maintain a written compliance annex that affiliates must accept. Use click signatures, referrer validation, and ad content whitelisting.

Anti-Fraud Playbook

• Fingerprinting + IP/ASN risk scoring
• Velocity checks (click-to-action time, action per IP/device)
• Honey-pot fields and JS integrity checks
• Postback-only approvals after server-side validation

Optimization Levers

Audit pre-landers, shorten forms, auto-fill with OTP, and surface the primary CTA within the first scroll. Split-test copy, creatives, and page speed. Monitor cohort quality—approved action rate, reject reasons, LTV-at-30-days.

KPIs We Watch

• eCPL/eCPA vs. target CAC
• Approval rate and reject taxonomy
• Time-to-first-value (TTFV)
• Fraud-adjusted ROI

Start in 24–48 Hours

Send us your KPI targets, geo, budget, and timelines. We’ll propose supply routes, fraud controls, and a week-by-week ramp-up plan.

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